Emerging Theme came about as an experimental magazine-style blog about the humanities and the human experience, featuring op-eds, analysis, and university-level research.
The overall aesthetic is clean, modern and minimal, with a classic feel that alludes to academia and the humanities.
The logo is clean, modern and simple, depersonalizing the brand as to focus on the content.
The web site was built to feature visually stunning, but dense, content.
We also designed simple stationary that works for both publishing and academic purposes.
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