The Holistic Way

Branding+Web Design
The Holistic Way 1

The Brand

We came up with “The Dirty Spork,” a raunchy blog, that takes a practical and critical view of food and culture.

The launch strategy focused on posting and promoting low-cost recipes and local food reviews.

Color Pallete

Light Green

White

The Holistic Way 1

The Design

The overall aesthetic is clean, modern and minimal, with rustic accents — much like the modern kitchen.

We designed the logo to characterize that sentiment and represent the author.

The web site was built for posting and consuming high-volume content, with dedicated recipe sections and designs that are easy to use.

We also designed business cards and social media graphics that help drive traffic to the website. 

Turbo Media

 

As a group of technologists and storytellers at heart, we develop engaging digital brand experiences through storytelling and design, with a focus on lead generation.