A Primer on Personal Branding

A Primer on Personal Branding

Personal Branding: What is it? Personal branding is when you take control of image and reputation you have in public. Personal branding is the process of establishing, monitoring and nourishing your value, image and reputation, as an individual, in the market. It’s...
The Brand Perspective

The Brand Perspective

As a small business or non-profit, the brand perspective is extremely important. Blah, blah, blah. We get it, branding matters. Yes! But that’s not the point. The point is that everything you do needs to come from a branding perspective. Everything. Branding has...
Branding: Why Being Yourself Matters

Branding: Why Being Yourself Matters

The digital age has completely revolutionized the way people relate to the products they buy and the brands they buy from. More and more, people are searching for and choosing authentic brands. Everything about the way we brand is important now. People want authentic...
The Brand Perspective

The Brand Perspective

As a small business or non-profit, the brand perspective is extremely important. Blah, blah, blah. We get it, branding matters. Yes! But that’s not the point. The point is that everything you do needs to come from a branding perspective. Everything. Branding has...