A Primer on Personal Branding

A Primer on Personal Branding

Personal Branding: What is it? Personal branding is when you take control of image and reputation you have in public. Personal branding is the process of establishing, monitoring and nourishing your value, image and reputation, as an individual, in the market. It’s...
Branding: Why Being Yourself Matters

Branding: Why Being Yourself Matters

The digital age has completely revolutionized the way people relate to the products they buy and the brands they buy from. More and more, people are searching for and choosing authentic brands. Everything about the way we brand is important now. People want authentic...