The Holistic Way
We came up with “The Dirty Spork,” a raunchy blog, that takes a practical and critical view of food and culture.
The launch strategy focused on posting and promoting low-cost recipes and local food reviews.
The overall aesthetic is clean, modern and minimal, with rustic accents — much like the modern kitchen.
We designed the logo to characterize that sentiment and represent the author.
The web site was built for posting and consuming high-volume content, with dedicated recipe sections and designs that are easy to use.
We also designed business cards and social media graphics that help drive traffic to the website.