The Brand Perspective
As a small business or non-profit, the brand perspective is extremely important.
Blah, blah, blah. We get it, branding matters.
Yes! But that’s not the point.
The point is that everything you do needs to come from a branding perspective. Everything.
Branding has everything to do with how people perceive you or your organization. That being the case, wouldn’t it make sense to control every aspect of your brand as possible? After all, who wants a bad rep?
- Brand=The cumulative experience your audience has with you/organization
- What does this mean?
- Operations is branding
- Processess is branding
- Organizational structure is
- Internal communitcation – inward facing
- external comm (Cust service) – outward facing